Make Good Exercise Accessible — from Pilates, beyond Pilates.
Design for "situation"
Value comes from understanding — not imitation.
At McORE, we believe great fitness products begin with deep understanding.
Understanding how people move.
Where they train.
And how machines shape learning, consistency, and results.
Instead of copying existing equipment or chasing trends, we design from first principles — rooted in Pilates essentials and adapted to real-world environments.
Every product we build is guided by one question:
What is the right solution for how people actually exercise today?
That is how we deliver lasting value — not just new features.
Rongrong (Roger) Mao
Meet our Founder
Roger founded McORE with a clear belief:
Pilates is most powerful when it is understood deeply — and designed thoughtfully for modern life.
With experience building boutique Pilates and boxing studios, Roger has worked across the full fitness ecosystem — from client experience and instructor needs to studio operations and equipment design.
His work is guided by a systems mindset shaped by global exposure and formal training at the University of Chicago Booth School of Business, along with hands-on leadership as a Board Member of the Pilates Method Alliance (since 2024).
Through McORE and its flagship system, MOFORMER™, Roger focuses on one mission:
to make good exercise accessible — without losing integrity, depth, or purpose.
About McORE- Rooted in understanding. Built with intention.
McORE is a design-led fitness company rooted in Pilates and built for modern environments.
We create movement systems that bridge Pilates, strength, and guided training — not by adding complexity, but by designing intelligently around how people actually move, learn, and train.
Our work starts with understanding — and ends with solutions that last.
Whether you’re exploring our products, considering a studio or business partnership, or simply want to learn more about our approach, feel free to reach out. We'd Love to Hear From You!
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